# THIS WAY UP

- **Website:** <https://thiswayup.org.au>
- **Primary alias:** `thiswayup.org.au`
- **Founded:** 1998
- **Employees:** 11+
- **Location:** Darlinghurst, New South Wales, Australia
- **Company kind:** NON PROFIT

## Description

THIS WAY UP is a brand based in Sydney, NSW that offers practical tools to improve mental health through clinically-proven online treatment programs. These programs are designed to address stress, anxiety, and depression. The brand provides a range of mental health programs, including programs for mixed anxiety and depression, generalised anxiety, social anxiety, panic, health anxiety, OCD, and mindfulness-enhanced CBT. They also offer programs for specific conditions like post-traumatic stress, perinatal mental health, insomnia, chronic pain, and stress management. In addition to these programs, THIS WAY UP provides informative resources, such as explainers on depression, anxiety, social anxiety, panic attacks, and more. The brand's online programs are developed by a team of experienced mental health professionals and are based on clinically-proven Cognitive Behavioural Therapy (CBT). The programs are self-paced and can be completed within 6 to 12 weeks. Customers can enroll in the programs either as self-help or with the support of their own clinician. THIS WAY UP's mission is to make quality mental health self-help accessible to everyone.

## Industries

- ⛑ Mental Health _(under Health)_
- ⛑ Health

## Links

- [youtube](https://youtube.com/user/THISWAYUPau)
- [instagram](https://instagram.com/thiswayuphealth)
- [linkedin](https://linkedin.com/company/this-way-up-au)
- [facebook](https://facebook.com/thiswayupAU)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idxbMGw7Dz/w/342/h/100/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1777932885629)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxbMGw7Dz/w/886/h/886/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777932885863)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Fuel Yellow | #f2b229 | accent |
| Raw Umber | #784910 | dark |
| Pomegranate | #f44435 | light |

## Fonts

- var(--_typography---font-styles--heading) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idxbMGw7Dz/w/1500/h/750/idEQxoYDFR.jpeg?c=1bxid64Mup7aczewSAYMX&t=1777932886191)

---

_Source: <https://brandfetch.com/thiswayup.org.au>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._