# Thoughtful Viticulture

- **Website:** <https://thoughtfulviticulture.com>
- **Primary alias:** `thoughtfulviticulture.com`
- **Founded:** 2012
- **Employees:** 2+
- **Location:** New Zealand
- **Company kind:** SELF EMPLOYED

## Description

Thoughtful Viticulture Ltd. is a pioneering consultancy focused on enhancing vineyard practices through innovative and sustainable approaches. Founded by Mark "Kraz" Krasnow, who brings over 20 years of academic and research expertise in integrative crop plant physiology, this brand emphasizes the importance of "thoughtful viticulture." Kraz introduced this concept at the 2014 New Zealand Winegrowers’ Romeo Bragato Conference, aiming to steer vineyards toward specific stylistic goals regardless of conventional, organic, biodynamic, or regenerative philosophies.

The company provides a range of services, including applied research, viticulture consultancy, and outreach, utilizing pressure chamber technology to support growers in fostering sustainable practices. Dani McMillan, the North Island Regional Manager, contributes her passion for viticulture, ensuring that sustainable methods benefit both the industry and the environment. With a commitment to thoughtful strategy and understanding of vine behavior, Thoughtful Viticulture Ltd. is at the forefront of reshaping the future of vineyard management.

## Industries

- 🏭 Agriculture _(under Heavy Industry and Engineering)_
- 🏭 Heavy Industry and Engineering

## Links

- [facebook](https://facebook.com/ThoughtfulViticulture)
- [instagram](https://instagram.com/drkraz)
- [linkedin](https://linkedin.com/company/thoughtful-viticulture-ltd)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idI7wIXnux/w/180/h/180/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774994494642)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idI7wIXnux/w/958/h/959/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1774994494887)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Whiskey | #cf8f5f | accent |
| Thatch Green | #384116 | dark |
| Malibu | #7fccf7 | light |

## Fonts

- Arial — asset _(custom)_

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_Source: <https://brandfetch.com/thoughtfulviticulture.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._