Thrivent Financial is a not-for-profit financial services organization based in the United States. It was founded in 1902 as Aid Association for Lutherans (AAL) by members of the Lutheran Church-Missouri Synod. In 2002, the organization changed its name to Thrivent Financial for Lutherans and later rebranded as Thrivent Financial in 2010.

The company is headquartered in Minneapolis, Minnesota. Thrivent Financial provides a range of products and services including insurance, investments, banking, and advice to its membership base of over 2 million members. Their insurance offerings include life, health, disability, long-term care, and property insurance.

The company also provides investment options such as mutual funds, annuities, and managed accounts. In addition, Thrivent Financial offers banking services like mortgages, savings accounts, and personal loans. With operations primarily focused in the United States, Thrivent Financial serves its members through a network of financial representatives and also through its online platform.

The organization has several subsidiaries, including Thrivent Trust Company, Thrivent Mutual Funds, and Thrivent Insurance Agency, among others. Thrivent Financial has established partnerships and joint ventures to expand its reach and offer more comprehensive services to its members. For instance, the company has collaborated with TIAA to create a joint venture called TIAA Bank, which provides banking and lending services.

In terms of market position, Thrivent Financial is one of the largest not-for-profit financial services organizations in the United States. It competes with other insurance and investment companies, such as Northwestern Mutual and New York Life. While the company does not disclose its global sales figures, its strong brand and member-focused approach have contributed to its competitive standing.

In recent years, Thrivent Financial has undertaken initiatives to enhance its digital capabilities and improve member experience. This includes the launch of various digital tools and resources, as well as the implementation of technology-driven processes. As of the latest available information, Thrivent Financial continues to focus on its mission of helping its members achieve financial security and live a meaningful life.

The organization remains committed to its core values and serving its membership base through a comprehensive range of financial products and services