# Dr. Vicki Rackner

- **Website:** <https://thrivingdoctors.com>
- **Primary alias:** `thrivingdoctors.com`

## Description

Thriving Doctors is the platform of Vicki Rackner, MD, FACS, a retired surgeon, author, educator, and entrepreneur who helps physicians approach money and life with greater clarity and agency. Its central offering, the TrueWealth Way, is a practical framework for doctors seeking to build wealth without burning out or sacrificing what matters to them. Rather than providing financial advice or selling products, Dr. Rackner helps physicians understand how their beliefs, habits, stress, and sense of safety influence financial decisions. The work supports conscious, values-aligned choices and helps clients prepare to work effectively with professional financial advisors.

The TrueWealth approach connects three goals: a satisfied life grounded in personal values, a rich life in which spending supports present-day wellbeing, and a wealthy life that builds freedom, choice, and resilience over time. Thriving Doctors also offers coaching and educational resources, including the Thriving Doctors podcast, a free sample of How Entrepreneurial Doctors Build TrueWealth, a money-pattern quiz, and a mailing list.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/thrivingdoctors)
- [twitter](https://twitter.com/drvickirackner)
- [youtube](https://youtube.com/c/B2DBlueprint)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgcRcedXb/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1793675846672)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Oyster Pink | #ebccd1 | accent |
| Eden | #0f425e | dark |
| White Lilac | #f2f3fa | light |

## Fonts

- var( --e-global-typography-primary-font-family ) — asset _(custom)_
- josefin sans — asset _(google)_

## Imagery

- banner _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idgcRcedXb/w/1500/h/500/idjpPrR_l5.png?c=1bxid64Mup7aczewSAYMX&t=1793675846186)

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_Source: <https://brandfetch.com/thrivingdoctors.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._