Thursday is a brand that is dedicated to improving accessibility for people with visual impairments on the popular social media platform, Instagram. With over 285 million people worldwide who have visual impairments, Thursday recognizes the need for a more inclusive online experience. They have introduced two new improvements to address this issue.

The first improvement is automatic alternative text, which uses object recognition technology to generate descriptions of photos for screen readers. This allows users to hear a list of items that photos may contain as they browse the app. The second improvement is custom alternative text, which enables users to add richer descriptions to their photos when uploading.

People using screen readers can then hear these descriptions, thus creating a more inclusive environment. These improvements are just the first steps towards Thursday's mission of making Instagram more accessible. To learn more about these updates, visit the Instagram Help Center