Timberland's asset
Timberland

@timberland.com

Timberland is an American manufacturer and retailer of outdoors wear with a focus on footwear.

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About

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Timberland is an American outdoor fashion brand that offers a wide range of clothing, footwear, and accessories. The company was founded in 1952 by Nathan Swartz in Abington, Massachusetts. Initially, Timberland specialized in producing waterproof leather boots, which quickly gained popularity among outdoors enthusiasts and workers due to their durability and quality craftsmanship.


The headquarters of Timberland is located in Stratham, New Hampshire, United States. This facility serves as the central hub for the company's global operations, including product design and development, marketing, and administration. Timberland's main products include boots, shoes, apparel, and accessories for men, women, and children.


The company is known for its signature yellow boots, as well as its range of outdoor-inspired clothing including jackets, sweaters, and jeans. Timberland also offers a variety of accessories such as bags, hats, and scarves. With a global presence, Timberland operates through various subsidiaries, joint ventures, and partnerships.


The company has stores and distribution channels in North America, Europe, Asia, and Australia. Notable subsidiaries include SmartWool and Altra, which specialize in performance socks and running shoes, respectively. As a global leader in the outdoor fashion industry, Timberland maintains a strong market position.


The company's global sales reached $2. 2 billion in 2020. Timberland faces competition from other brands such as Columbia Sportswear, The North Face, and Patagonia.


However, its commitment to quality, sustainability, and social responsibility has helped establish a loyal customer base and differentiate itself in the market. Throughout its history, Timberland has experienced significant growth and success. In 1984, the company introduced its Tree logo to symbolize its commitment to environmental conservation.


In recent years, Timberland has focused on sustainability and launched initiatives like the Timberland PRO Discovery Expedition, which promotes environmental stewardship. In terms of the company's current status, Timberland continues to expand its global presence and product offerings. It actively embraces sustainability, using recycled materials in its products and implementing environmental programs.


In 2020, Timberland's parent company VF Corporation announced plans to acquire Supreme, a highly popular streetwear brand, further enhancing Timberland's brand portfolio. In conclusion, Timberland is a globally recognized brand known for its high-quality outdoor fashion products. With a rich history, a strong market position, and a dedication to sustainability, Timberland continues to evolve and grow

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Public Company

Company Size

10,001+

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