# BJ Fogg

- **Website:** <https://tinyhabitsacademy.com>
- **Primary alias:** `tinyhabitsacademy.com`

## Description

Tiny Habits Academy provides training and support for professionals who want to help clients build lasting habits and make meaningful behavior changes. Its coaching certification teaches the Tiny Habits method, developed by Dr. BJ Fogg, a behavior scientist at Stanford University, and supported by years of research. The Academy is directed by Linda Fogg-Phillips, who brings decades of experience teaching the method and guiding coaches.

The approach focuses on making behavior change simple and sustainable, without relying on willpower or demanding major changes at once. The certification is intended for a broad range of practitioners, including coaches, health professionals, therapists, consultants, teachers, and personal trainers. Participants receive training videos, coaching guides, digital resources, live weekly training, and opportunities to connect with other certified coaches. The Academy also offers a coach directory, case studies, articles, and other resources. Alongside its professional training, the organization highlights the book Tiny Habits: The Small Changes that Change Everything, which introduces readers to practical steps for building habits in everyday life.

## Industries

- 🧪 Science and Education
- 🧪 Education _(under Science and Education)_
- 🧪 Business Training _(under Science and Education)_

## Links

- [facebook](https://facebook.com/tinyhabits)
- [twitter](https://twitter.com/bjfogg)
- [instagram](https://instagram.com/tinyhabits)
- [youtube](https://youtube.com/channel/UClhIZZj9k4oTSGctfuL00gQ)

## Logos & icons

- logo _(primary)_ — SVG, PNG — [download](https://cdn.brandfetch.io/idWnovSseX/theme/dark/logo.svg?c=1bxid64Mup7aczewSAYMX&t=1791453178741)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWnovSseX/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791453178857)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| La Palma | #15b115 | accent |
| Mine Shaft | #1f1f1f | dark |
| Picton Blue | #5dc2f1 | light |

## Fonts

- Signika — asset _(google)_
- ETmodules — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWnovSseX/w/1500/h/500/idxtclfmVO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791453179035)

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_Source: <https://brandfetch.com/tinyhabitsacademy.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._