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Introducing Top of the Lyne, a Substack publication that brings together revenue leaders from renowned brands such as Canva, Stripe, Notion, Figma, and countless other PLG companies. With a readership of tens of thousands, Top of the Lyne offers an insightful collection of growth stories, cutting-edge experiments from Toplyne Labs, and inspiring narratives of Humans of PLG. The publication delves into various topics, including high churn and low LTV, with in-depth articles by industry experts Rahul Krishnan and Ruchin Kulkarni.
Unveiling secrets and debunking myths, Top of the Lyne reveals Slack's biggest GTM secrets, the science behind achieving over 120% NRR, and the go-to-market silver bullet that helped Pictory achieve a remarkable 14% increase in net revenue retention. Additionally, the publication explores topics such as category creation and enterprise sales, providing invaluable insights and tips from leaders in the industry. Join the Top of the Lyne community to stay informed about the latest trends, strategies, and success stories shaping the world of PLG
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