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Vancouver Island

4VI is a proudly non-profit social enterprise located on Vancouver Island, British Columbia, committed to ensuring tourism is a force for good — forever.


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Vancouver Island (4VI) is a social enterprise dedicated to transforming travel into a force for good. With headquarters on Vancouver Island, we are committed to implementing four pillars of social responsibility: businesses, communities, culture, and the environment. Our holistic approach allows us to provide innovative advisory services to destinations and businesses in the tourism industry. We work closely with communities to identify opportunities for enhanced tourism experiences and make them a reality.

Additionally, we proudly offer regional destination management services for the Vancouver Island Region through a shared-cost agreement with Destination British Columbia. What sets us apart is that we are not just changing how tourism is managed; we have developed a corporate structure as a social enterprise, driving the much-needed change in the industry. Our mission is to contribute directly to an enduring, vibrant, and sustainable visitor economy on Vancouver Island and beyond. We are committed to fostering diversity, equity, inclusion, and accessibility (DEIA) within our workplace and embracing all employees' individualities.

At 4VI, we strive to create a safe and welcoming environment for everyone. Stay connected with us by signing up for our newsletter and be a part of our journey toward positive change.


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