# Tracest

- **Website:** <https://tracest.com>
- **Primary alias:** `tracest.com`
- **Founded:** 2009
- **Employees:** 2+
- **Location:** Bogot Distrito Capital, Colombia
- **Company kind:** PARTNERSHIP

## Description

Tracest is a business transformation consultancy that has helped organizations clarify their purpose and strengthen their performance since 2009. Its approach focuses on transforming organizational culture and strategy, building more sustainable, distinctive businesses, and improving the experience customers have at every interaction. Tracest works with leadership teams and employees through services spanning three areas: impact and strategy, transformation and culture, and management and operations.

Its offerings include strategic planning, family business protocols, and corporate governance, alongside executive skills development, strategic thinking, customer experience management, and change management. Operational services cover commercial management, operations, legal risk, marketing, innovation, and internationalization. Tracest also creates purpose-led websites designed to support business growth.

The firm aims to help clients build lasting customer relationships, improve operational profitability, grow market share, support long-term business sustainability, strengthen board effectiveness, and enhance workplace satisfaction. Its team draws on practical experience and uses hands-on methods to guide organizations through meaningful change. Client testimonials describe work in strategic planning, cultural transformation, and organizational reengineering.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/Tracest)
- [instagram](https://instagram.com/tracestconsultores)
- [linkedin](https://linkedin.com/company/tracest)
- [twitter](https://twitter.com/Tracest)
- [youtube](https://youtube.com/user/TracestSAS)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF6gtusaL/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792555680439)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idF6gtusaL/w/820/h/418/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792555680334)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Anzac | #dd9340 | accent |
| River Bed | #414956 | dark |
| White | #ffffff | light |

## Fonts

- Inter — asset _(google)_
- Plus Jakarta Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idF6gtusaL/w/1164/h/768/idlqhkwQV8.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792555680629)

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_Source: <https://brandfetch.com/tracest.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._