# UAP Inc.

- **Website:** <https://traction.com>
- **Primary alias:** `traction.com`

## Description

Traction is a Canadian heavy-duty truck parts retailer and aftermarket supplier, operating through a network of 150 locations and an online store. A division of UAP Inc., the brand serves customers seeking parts, equipment, and supplies for trucks, trailers, and related applications. Its extensive product range covers air brakes, brake drums and rotors, wheels, air management, powertrain and driveline components, engines, fuel systems, transmissions, electrical systems, batteries, steering, and suspension. Customers can also shop for filters, oils, chemicals, cooling and air-conditioning components, lighting, body and cabin parts, trailer parts, cargo-control equipment, tanker parts, tools, fasteners, hoses, and hydraulic products. Traction carries products from a broad selection of featured brands, including HD Plus, Horton, Permatex, PEAK, Fleetguard, Eaton, Webb Wheel, and Milwaukee. The company offers online shopping, store-based service, promotions, product literature, tutorial videos, online training, and resources such as invoice and statement access. Additional services and support include store locating, a leasing plan, customer service, and a newsletter.

## Industries

- 🏎 Vehicles
- 🏎 Automotive Industry _(under Vehicles)_
- 🛍 E-commerce and Shopping

## Links

- [facebook](https://facebook.com/tractionuap)
- [linkedin](https://linkedin.com/company/uap)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpUanaVSU/w/224/h/39/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790689188075)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpUanaVSU/w/500/h/500/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790689188419)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sunglow | #ffc836 | accent |
| Navy Blue | #0a0094 | dark |
| Red Orange | #ff3b30 | light |

## Fonts

- Oswald — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpUanaVSU/w/1584/h/396/idGNf03xqh.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790689188233)

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_Source: <https://brandfetch.com/traction.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._