# TradeZella 🦄

- **Website:** <https://tradezella.com>
- **Primary alias:** `tradezella.com`
- **Founded:** 2020
- **Employees:** 2+
- **Location:** Miami, United States
- **Company kind:** PRIVATELY HELD

## Description

TradeZella is a trading journal and analytics platform designed to help traders understand their performance, strengthen their strategies, and build more consistent habits. It connects with more than 500 brokers and prop firms to import trades in real time, automatically organize entries, and support notes, screenshots, and voice memos. Traders can explore performance through analytics reports, strategy tracking, and AI-powered insights that identify patterns in their trading behavior.

The platform also offers backtesting with historical market data, including tick-level analysis, and Trade Replay for reviewing trades bar by bar. Zella AI provides answers based on a trader’s own journal data and can help monitor habits, risk, and mindset. Prop Firm Sync brings account progress, financial tracking, and rule monitoring into one dashboard. Through Spaces, users can share trades with mentors or groups, while Zella University offers structured courses and practical playbooks. TradeZella serves traders at different experience levels, prop firm traders, and trading communities, with tools intended to support learning, discipline, and informed decision-making.

## Industries

- 💰 Finance

## Links

- [linkedin](https://linkedin.com/company/tradezella)
- [twitter](https://twitter.com/TradeZella)
- [facebook](https://facebook.com/tradezella)
- [instagram](https://instagram.com/tradezella)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduLtkFARE/w/484/h/96/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790573252272)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduLtkFARE/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790573252362)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Daisy Bush | #611bab | accent |
| Shark | #202124 | dark |
| Hawkes Blue | #d2e3fc | light |

## Fonts

- Arial — asset _(custom)_
- Inter Tight — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduLtkFARE/w/1500/h/500/idmYCa-yUt.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790573252542)

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_Source: <https://brandfetch.com/tradezella.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._