# Kickoff

- **Website:** <https://trainwithkickoff.com>
- **Primary alias:** `trainwithkickoff.com`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Kickoff provides personalized fitness and nutrition coaching through a convenient digital service. Clients are matched with a coach who is both a Registered Dietitian and a Certified Personal Trainer, with expertise across areas such as weight management, cardiovascular health, strength training, postpartum wellness, sports nutrition, and injury support. The program combines exercise planning and nutrition guidance in one coordinated experience.

After completing a matching quiz, clients work one-on-one with their coach through weekly video calls and daily text support. Kickoff’s app offers step-by-step workout instructions, video demonstrations, coach cues, and nutrition guidance, including AI-assisted macro tracking. The service also integrates with popular wellness apps, helping clients follow a program tailored to their goals and routines.

Kickoff works with many insurance providers, including Aetna, Anthem, BlueCross BlueShield, Cigna, and UnitedHealthcare. The company says most clients pay nothing out of pocket, though coverage and copays depend on individual eligibility. Kickoff handles insurance billing and promotes flexible coaching without contracts or cancellation fees, offering an accessible alternative to in-person training.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id5gY_0r2U/w/256/h/256/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793208077324)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Hibiscus | #a12b5e | accent |
| Jade | #00b374 | dark |
| Zircon | #fafcff | light |

## Fonts

- __Plus_Jakarta_Sans_fc896d — asset _(custom)_
- var(--font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id5gY_0r2U/w/960/h/541/idUQIzLQx7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1651760232008)

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_Source: <https://brandfetch.com/trainwithkickoff.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._