# TRAITS Tools

- **Website:** <https://traits.com>
- **Primary alias:** `traits.com`
- **Founded:** 1991
- **Employees:** 2+
- **Location:** Edmonton, Alberta, Canada
- **Company kind:** PRIVATELY HELD

## Description

TRAITS is a psychometric assessment brand that helps organizations make more informed decisions about hiring, role placement, team development, and employee performance. Rather than assigning people a personality type or focusing on how they present themselves, its assessment measures work-related traits that influence behaviour. The company says the assessment takes about 15 minutes and evaluates seven areas: assertiveness, sociability, pace, detail orientation, behavioural adaptability, emotional control, and creativity.

TRAITS supports employers throughout the team-building process. Organizations can use its results to screen applicants, identify individual strengths and development needs, compare candidates with role requirements, and better align people with positions. Its job-modeling approach helps define the traits a specific role calls for, providing a basis for assessing candidate fit. The platform is designed to give managers and HR teams objective insight for hiring and managing teams, with the goal of matching people’s natural abilities to appropriate work. TRAITS offers a seven-day trial and invites prospective customers to schedule a call to learn how the assessment works.

## Industries

- 💼 Human Resources _(under Jobs and Career)_
- 💼 Jobs and Career

## Links

- [twitter](https://twitter.com/TRAITS_Tools)
- [instagram](https://instagram.com/traits_tools)
- [linkedin](https://linkedin.com/company/traits-tools)
- [facebook](https://facebook.com/TraitsTools)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkPeVRfE4/w/1200/h/186/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790771054477)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkPeVRfE4/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790771054567)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Biscay | #1d4669 | accent |
| Biscay | #1d4568 | dark |
| Persian Pink | #f78da7 | light |

## Fonts

- Montserrat — asset _(google)_
- var( --e-global-typography-primary-font-family ) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkPeVRfE4/w/1500/h/500/idmuLfjFU3.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790771054694)

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_Source: <https://brandfetch.com/traits.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._