# Transafrica Motors

- **Website:** <https://transafricamotors.com>
- **Primary alias:** `transafricamotors.com`
- **Founded:** 2005
- **Employees:** 201+
- **Location:** Mombasa, Mombasa District, Kenya
- **Company kind:** PRIVATELY HELD

## Description

TAM Kenya, also known as Transafrica Motors, is a prominent auto dealer in the East Africa region. Established in 2005, TAM represents top global brands such as Chinese First Automobile Works (FAW), Japanese TCM (Unicarriers) Forklifts, FAWDE Generators, EP Forklifts, SANY machinery, and Honda. TAM's founders are also involved in logistics, manufacturing, financial services, and mining. With a strong presence and branch network across Kenya, TAM ensures convenient access for their customers. They have modern, fully equipped workshops and strategically located showrooms in major cities. TAM takes pride in their highly motivated team of 380+ employees who are equipped with industry knowledge and expertise to provide an exceptional purchasing experience. TAM has established partnerships with financial institutions to offer innovative financing options to their customers. Since their humble beginnings with a single branch in Nairobi, TAM has expanded to five branches in major towns in Kenya, including showrooms in Nairobi Enterprise Road and Mombasa, as well as workshops in Kisumu, Nakuru, and Eldoret. Through their successful positioning of FAW in the Kenyan market and the introduction of new brands, TAM is a trusted choice for quality vehicles and machinery in East Africa.

## Industries

- 🏎 Automotive Industry _(under Vehicles)_
- 🏎 Vehicles

## Links

- [twitter](https://twitter.com/tam_kenya)
- [instagram](https://instagram.com/transafricamotorsltd)
- [linkedin](https://linkedin.com/company/transafricamotorsltd)
- [facebook](https://facebook.com/transafricamotorslimitedtam)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id-i_jT3X0/w/216/h/106/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1782020096692)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-i_jT3X0/w/960/h/958/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1782020096896)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cinnabar | #e6403e | accent |
| Port Gore | #27235c | dark |
| White | #ffffff | light |

## Fonts

- Muli — asset _(custom)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id-i_jT3X0/w/200/h/50/idqcnVRz-q.jpeg?c=1bxid64Mup7aczewSAYMX&t=1760429568818)

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_Source: <https://brandfetch.com/transafricamotors.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._