# TreeKle

- **Website:** <https://treekle.africa>
- **Primary alias:** `treekle.africa`

## Description

TreeKlUp is a technology and social-impact brand that connects everyday purchases with support for meaningful causes. Its AI assistant, Xel, works through WhatsApp, helping people create fundraising campaigns, build communities, and earn CausePoints when they buy airtime and data. These points are directed to CausePoint Handles, which the company describes as campaigns, so routine transactions can contribute to causes users care about.

TreeKlUp also helps brands fundraise through WhatsApp and aims to lower distribution costs using AI and chat commerce. The platform serves enterprises, campaigners, and supporters, offering a way to participate in campaigns through familiar mobile interactions. Its approach is guided by accountability, community, empowerment, and dignity, with an emphasis on building trust and creating opportunities for shared progress.

In addition to its services, TreeKlUp shares impact stories and funding advice and offers updates about new features. The brand’s central idea is that a simple conversation and everyday purchases can help people contribute to collective impact.

## Industries

- 🎗 Community and Society
- 🎗 Philanthropy _(under Community and Society)_
- 🖥 Computers Electronics and Technology
- 🖥 Artificial Intelligence and Machine Learning _(under Computers Electronics and Technology)_

## Links

- [instagram](https://instagram.com/treekleng)
- [twitter](https://twitter.com/Treekleng)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idH5FL3-6S/w/820/h/202/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793245205225)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH5FL3-6S/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793245205374)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| International Klein Blue | #0435c0 | accent |
| Brown Rust | #a45b33 | dark |
| Anakiwa | #a8d6ff | light |

## Fonts

- var(--font-inter) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idH5FL3-6S/w/1500/h/500/id7uZrvRZu.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793245205617)

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_Source: <https://brandfetch.com/treekle.africa>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._