# T.R.U. Ball

- **Website:** <https://truball.com>
- **Primary alias:** `truball.com`

## Description

T.R.U. Ball®/AXCEL® is an archery equipment brand whose products are offered through an online store. The site presents T.R.U. Ball® and AXCEL® as trusted names in bowhunting and target archery, with a focus on gear for archers and hunters. Its range includes wrist-strap and hand-held releases, release tabs, compound and recurve sights, scopes, stabilizers, mounts, and related accessories. Shoppers can also find apparel, hats, equipment weights, vibration dampeners, sight tapes, magnifiers, and other gear designed for the brands’ products. Featured items include tournament and hunting equipment, slider and fixed-pin sights, and stabilizer models such as the Antler Ridge Xile and CarboFlax™ Acclaim Aero 500. The store provides product guides and personalized equipment options, alongside support resources such as FAQs, warranty information, and contact details. T.R.U. Ball®/AXCEL® also shares archery tips, reviews, videos, and community stories, and invites customers to join its shooting and hunting staff. The site identifies S&S Machine, Inc. and states that its products are made in the USA.

## Industries

- 🏈 Sports
- 🏈 Hunting and Shooting _(under Sports)_
- 🎸 Hobbies and Leisure
- 🎸 Camping Scouting and Outdoors _(under Hobbies and Leisure)_

## Links

- [facebook](https://facebook.com/truballarchery)
- [instagram](https://instagram.com/truball_axcel)
- [linkedin](https://linkedin.com/company/truball-axcel)
- [twitter](https://twitter.com/truball_axcel)
- [youtube](https://youtube.com/user/TRUBALLAXCEL)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKl6BXgz_/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793490882218)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKl6BXgz_/w/410/h/162/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793490882110)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #111111 | dark |
| Bittersweet | #fc6465 | light |
| Red | #eb001b | accent |

## Fonts

- var(--typeHeaderPrimary) — asset _(custom)_
- var(--typeBasePrimary) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKl6BXgz_/w/1500/h/500/idTO-GaVKA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793490882412)

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_Source: <https://brandfetch.com/truball.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._