# Tru Cooperative Bank

- **Website:** <https://trucooperativebank.ca>
- **Primary alias:** `trucooperativebank.ca`

## Description

Tru Cooperative Bank is a proudly Canadian, member-owned financial institution that unites a collective of reputable brands including Island Savings, Envision Financial, Valley First, and Enderby & District Financial. Established in 2010, with roots tracing back to 1946, Tru Cooperative Bank combines local expertise with the robust resources of a national network to empower communities across British Columbia. The bank’s mission focuses on fostering local relationships while delivering a broad range of financial services crafted to meet the needs of individuals, families, and organizations.

With an emphasis on personalized service, Tru Cooperative Bank equips its members with the confidence to pursue significant life goals, such as homeownership, business management, and securing a comfortable retirement. The organization is recognized for its commitment to community welfare, innovative solutions, and a workplace culture that prioritizes psychological safety. By emphasizing authentic connections and collective strength, Tru Cooperative Bank is dedicated to creating a flourishing future for both its members and the broader community.

## Industries

- 💰 Finance
- 💰 Banking Credit and Lending _(under Finance)_

## Links

- [linkedin](https://linkedin.com/company/firstwestcu)
- [instagram](https://instagram.com/trucooperativebank)
- [facebook](https://facebook.com/trucooperativebank)
- [twitter](https://twitter.com/TruCooperativeBank)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idWnnStIAT/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1788355826753)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idWnnStIAT/w/820/h/789/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788355826679)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Di Serria | #de964a | accent |
| Reno Sand | #ad5919 | dark |
| Buff | #efca84 | light |

## Fonts

- var(--font-display) — asset _(custom)_
- var(--font-primary) — asset _(custom)_

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_Source: <https://brandfetch.com/trucooperativebank.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._