# True Fit

- **Website:** <https://truefit.com>
- **Primary alias:** `truefit.com`
- **Founded:** 2009
- **Employees:** 51+
- **Location:** Boston, Massachusetts, United States
- **Company kind:** PRIVATELY HELD

## Description

True Fit is the retail industry's premier digital fitting room solution, providing shoppers with an AI-driven size advisor for apparel and footwear. With True Fit, shoppers can find the perfect fit, reducing the need for returns and ensuring customer satisfaction. By utilizing AI technology and feedback from shoppers, True Fit helps retailers optimize the customer experience and increase conversions. Whether you're a large brand or a small boutique, True Fit can help you convert more customers and reduce inventory. With True Fit's industry-leading digital fit platform, retailers can offer personalized fit guidance, powered by both shoppers and AI. This innovative solution has already proven successful, with brands like Russell Athletic experiencing a decline in fit and size issues after just three months of implementing True Fit. True Fit has partnered with thousands of brands, including FatFace, Lululemon, PacSun, and JCPenney, helping them drive shopper engagement, increase revenue, and build customer loyalty. With over 82 million consumers and millions of active members, True Fit is the go-to platform for finding the right fit for shoppers worldwide. Trust True Fit to enhance your customer experience and boost your bottom line.

## Industries

- 🖥 Programming and Developer Software _(under Computers Electronics and Technology)_
- 🖥 Computers Electronics and Technology

## Links

- [instagram](https://instagram.com/findyourtruefit)
- [linkedin](https://linkedin.com/company/true-fit-corporation)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idRtVIPfTd/w/820/h/182/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1784641350964)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRtVIPfTd/w/100/h/100/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784641351075)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Charade | #272932 | dark |
| Powder Blue | #a9e0e5 | light |
| Crimson | #d31145 | accent |

## Fonts

- Arial — asset _(custom)_
- Gotham-Book — asset _(custom)_
- Montserrat — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRtVIPfTd/w/200/h/45/idfEPlCXGJ.jpeg?c=1bxid64Mup7aczewSAYMX&t=1784641351159)

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_Source: <https://brandfetch.com/truefit.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._