# Judy York ~ Executive Coach ~ TrueForm Leadership

- **Website:** <https://trueformleadership.com>
- **Primary alias:** `trueformleadership.com`
- **Founded:** 2011
- **Employees:** 2+
- **Location:** Martinsburg, West Virginia, United States
- **Company kind:** SELF EMPLOYED

## Description

TrueForm Leadership provides executive leadership and business coaching for entrepreneurs, executives, and growing companies. Led by Judy York, the practice helps clients strengthen their leadership, address business challenges, and develop the confidence and capacity to guide their organizations through change. Its approach emphasizes courage, compassion, reflection, and practical progress, with a focus on understanding each client’s most pressing needs and turning insight into action.

Services include individual leadership coaching, executive team coaching, and business strategy coaching. Through this work, clients can explore operational complexity, leadership development, team dynamics, and the demands of business growth. TrueForm Leadership also shares resources, stories, and reflective practices to support leaders in developing their voice, perspective, and effectiveness.

Coaching is available online, with local service in Washington, D.C., Maryland, Pennsylvania, Virginia, and West Virginia. Prospective clients can request a free 30-minute discovery call to discuss their goals and consider whether working together is a good fit. TrueForm Leadership aims to help leaders navigate uncertainty and grow into the leaders they want to become.

## Industries

- 🧪 Business Training _(under Science and Education)_
- 🧪 Science and Education

## Links

- [facebook](https://facebook.com/TrueFormLeadership)
- [instagram](https://instagram.com/trueformleadership)
- [linkedin](https://linkedin.com/company/trueform-leadership)
- [twitter](https://twitter.com/TrueformLeader)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduEu4guY8/w/523/h/79/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791264840016)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/iduEu4guY8/w/400/h/400/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1791264840192)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cumin | #884825 | accent |
| Blue Lagoon | #00758f | dark |
| Tan Hide | #faa650 | light |

## Fonts

- Century Gothic — asset _(custom)_
- Anglecia Pro Dsp — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/iduEu4guY8/w/1500/h/500/idekGw82l7.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791264840378)

---

_Source: <https://brandfetch.com/trueformleadership.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._