# Truefuels

- **Website:** <https://truefuels.com>
- **Primary alias:** `truefuels.com`

## Description

Co-founded by double Olympic gold medallist Alistair Brownlee, the company develops products intended to help people manage energy availability, hydration balance and heat during training and competition. Its range is designed to be used as a coordinated system or selected to suit the demands of a particular session.

Energy Gels provide 40 grams of carbohydrates per gel in a 1:1 glucose-to-fructose ratio, with electrolytes and low- or high-salt options. Electrolyte products are sugar-free and supply sodium, potassium and magnesium to support hydration before, during or after exercise. CoreCtrl is an eight-day sachet protocol created for heat management in demanding conditions. Customers can also choose bundles combining gels, electrolytes and CoreCtrl.

Beyond products, truefuels offers research and science content, information about university and athlete partners, and a personalised fuelling protocol based on race distance, conditions and target time. Its approach draws on laboratory work, elite athletes and partner trials, with an emphasis on practical performance support.

## Industries

- 🏈 Sports
- 🍔 Food and Drink
- 🏈 Running _(under Sports)_

## Links

- [facebook](https://facebook.com/61568272126789)
- [instagram](https://instagram.com/truefuels)
- [linkedin](https://linkedin.com/company/truefuels)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id3jdKhQ9n/w/420/h/69/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791885755788)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id3jdKhQ9n/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791885755897)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Cod Gray | #141414 | dark |
| Havelock Blue | #5b72de | light |
| Persian Blue | #1032cf | accent |

## Fonts

- Sf6hne Buch — asset _(custom)_
- Roboto — asset _(google)_

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_Source: <https://brandfetch.com/truefuels.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._