# True Grit Store - **Website:** - **Primary alias:** `truegritstore.co.nz` ## Description True Grit Invercargill, established in 2007, is a vibrant retail destination known for its distinctive selection of clothing and footwear, offering a unique twist on conventional styles. Located in Invercargill, the brand has cultivated a reputation for blending edgy, sometimes bold fashion choices with top-notch customer service. True Grit features an array of renowned brands, including Metal Mulisha, Vans, Dickies, Ethika, and Dr Martens, catering to diverse tastes across men's, women's, and youth apparel. Shoppers can expect a well-curated collection that includes boardshorts, denim, activewear, and accessories ranging from backpacks to footwear like boots, sandals, and slides. With the recent launch of their online store, True Grit is excited to extend its reach to more customers across New Zealand and Australia, making it easier than ever to discover stylish and unique gear. Whether you're seeking casual wear, skate gear, or eye-catching accessories, True Grit Invercargill has something for everyone. ## Industries - 🏝 Lifestyle - 🏝 Fashion and Apparel _(under Lifestyle)_ - 🛍 E-commerce and Shopping - 📊 Business and Consumer Services - 📊 Textiles _(under Business and Consumer Services)_ ## Links - [facebook](https://facebook.com/TrueGritInvercargill) - [instagram](https://instagram.com/truegritstore) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idyV-G8ZkA/w/120/h/114/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1731044533255) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idyV-G8ZkA/w/709/h/709/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1731044533490) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Dove Gray | #666666 | accent | | Cod Gray | #0f0f0f | dark | | White | #ffffff | light | ## Fonts - var(--typeHeaderPrimary) — asset _(custom)_ - var(--typeBasePrimary) — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._