# Truehold

- **Website:** <https://truehold.com>
- **Primary alias:** `truehold.com`
- **Founded:** 2021
- **Employees:** 51+
- **Location:** New York City, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Truehold is a brand that brings together real estate and home services to offer an innovative solution for homeowners. Our mission is to help you enjoy a healthy, happy life at home. We understand that homeownership can sometimes become a barrier to a better life due to unexpected financial, physical, and lifestyle changes. That's why we provide a unique option called Sale-Leaseback. With our Sale-Leaseback, you don't have to choose between improving your financial or physical situation and staying in the home you love. You can hold onto it all: your wealth, your health, and your home. Our founder and CEO, Brian Hardecker, was inspired to start Truehold when his own grandfather faced this difficult decision. Since launching in July 2021, we've helped over 200 residents access more than $50 million in equity and continue living at home. Our services are currently available in various cities, including St. Louis, Kansas City, Cleveland, Cincinnati, Columbus, Akron, Dayton, Pittsburgh, Indianapolis, Oklahoma City, and Tulsa. At Truehold, we have a dedicated team of over 50 real estate professionals, occupational therapists, customer experience specialists, care managers, and senior living professionals. Their collective expertise and commitment to helping people live easier in their own homes make our holistic solution possible. Ready to take the next step? Contact a Truehold Advisor today to get started on your journey towards a better home life.

## Industries

- 📊 Real Estate _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [twitter](https://twitter.com/trueholdhomes)
- [linkedin](https://linkedin.com/company/truehold)
- [instagram](https://instagram.com/trueholdhomes)
- [facebook](https://facebook.com/Truehold-103128158651713)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idKhGAJy31/w/820/h/152/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1768432331024)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idKhGAJy31/w/650/h/650/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1777463642363)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Mine Shaft | #3a3a3a | dark |
| White | #ffffff | light |
| Firefly | #144036 | accent |

## Fonts

- var(--font-sans) — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idKhGAJy31/w/2015/h/1488/idDlBfIBpb.jpeg?c=1bxid64Mup7aczewSAYMX&t=1786050791122)

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_Source: <https://brandfetch.com/truehold.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._