# True Luscious

- **Website:** <https://trueluscious.com>
- **Primary alias:** `trueluscious.com`
- **Founded:** 2019
- **Employees:** 2+
- **Location:** Beverly Hills, California, United States
- **Company kind:** PRIVATELY HELD

## Description

True + Luscious is a brand that offers a wide range of non-toxic, skin-soothing, and vegan makeup and skincare products. Their products are infused with clean ingredients that are gentle on the skin. True + Luscious believes in the concept of clean beauty meeting wellness and strives to provide clean color cosmetics that enhance your natural beauty. The brand offers a variety of makeup and skincare essentials, including lipsticks, complexion powders, lip and eye serums, brow definers, palettes, primers, and mascara. All of their formulas are clean and developed with the expertise of professional makeup artists to deliver real results. True + Luscious is committed to creating makeup that is good, clean, and glamorous, without compromising on the safety and wellbeing of their customers. They are proud to be Leaping Bunny Certified and follow a sustainable packaging philosophy. Embrace the power of clean beauty with True + Luscious.

## Industries

- 🏝 Beauty and Cosmetics _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [facebook](https://facebook.com/trueluscious)
- [instagram](https://instagram.com/trueluscious)
- [linkedin](https://linkedin.com/company/lusciousgroup)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id1wCqpIdx/w/1300/h/1300/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1774634512082)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/id1wCqpIdx/w/820/h/95/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1774634511781)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Jon | #361c1d | dark |
| White | #ffffff | light |
| Tundora | #4d4d4d | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- Avenir Next — asset _(custom)_

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_Source: <https://brandfetch.com/trueluscious.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._