# truenorthfg.com - **Website:** - **Primary alias:** `truenorthfg.com` ## Description True North Financial Group is a locally owned financial advisory firm based in Troy, Michigan, serving clients in St. Clair County, Michigan’s Thumb Coast, and the Bluewater communities. Guided by integrity, service, and purpose, the firm aims to build meaningful relationships and help people make financial decisions with greater clarity and confidence. Its advisors listen to clients’ goals, values, concerns, and hopes, and provide personalized strategies intended to reflect each individual’s circumstances. The firm emphasizes a fiduciary standard of care and says it puts clients’ best interests first. Its services include risk management, investment management, and guidance for clients seeking asset growth, alongside broader financial planning support. True North Financial Group presents itself as a trusted partner, offering thoughtful advice as clients’ lives and priorities change. Clients can connect virtually, meet locally, or visit the office at 2050 Livernois Road, Suite B, in Troy. The firm is associated with LPL Financial; securities and advisory services are offered through LPL Financial, a registered investment advisor and member of FINRA and SIPC. ## Industries - 💰 Finance - 💰 Financial Planning and Management _(under Finance)_ ## Links - [facebook](https://facebook.com/truenorthfinancialgroup) ## Logos & icons - logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idd4pLhUHH/w/1920/h/1905/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793726167380) - icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idd4pLhUHH/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793726167582) ## Colors | Name | Hex | Theme | | --- | --- | --- | | Tory Blue | #16499a | accent | | Jacarta | #2a2562 | dark | | White | #ffffff | light | ## Fonts - Be Vietnam Pro — asset _(custom)_ - Be Vietnam Pro — asset _(custom)_ --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._