# TrueNorth

- **Website:** <https://truenorthfleet.com>
- **Primary alias:** `truenorthfleet.com`
- **Founded:** 2019
- **Employees:** 51+
- **Location:** San Francisco, California, United States
- **Company kind:** PRIVATELY HELD

## Description

TrueNorth is a freight technology platform designed to help carriers find and book loads more efficiently. Its free loadboard provides access to more than 100,000 loads from hundreds of brokers, with unlimited searches and load recommendations. Carriers can set up their operation and preferred lanes, choose the types of equipment they run, and receive real-time notifications when matching freight becomes available. They can then contact brokers by phone or email, or book through the web platform.

TrueNorth offers a streamlined setup that takes about two minutes, and carriers can search for loads around the clock using its desktop platform or mobile app. The company also promotes an AI Dispatcher to help carriers find suitable freight. The loadboard is free to use and does not require a credit card. Beyond carrier tools, TrueNorth connects vetted carriers with brokers and provides resources such as carrier setup information, trucking compliance guidance, calculators, trucking terms, and articles. Its services are intended to make freight discovery and booking faster and easier.

## Industries

- 📊 Shipping and Logistics _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [linkedin](https://linkedin.com/company/truenorthtechnologies)
- [facebook](https://facebook.com/getruenorth)
- [instagram](https://instagram.com/getruenorth)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idpisx4ycj/w/256/h/256/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791383159294)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpisx4ycj/w/200/h/200/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791383159419)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Deep Koamaru | #131c7a | dark |
| White | #ffffff | light |
| Electric Violet | #7c25ff | accent |

## Fonts

- proxima-nova — asset _(custom)_
- Arial — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idpisx4ycj/w/400/h/100/id-SVU0zJO.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791383159493)

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_Source: <https://brandfetch.com/truenorthfleet.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._