# True Price

- **Website:** <https://trueprice.org>
- **Primary alias:** `trueprice.org`
- **Founded:** 2012
- **Employees:** 11+
- **Location:** Amsterdam, North Holland, Netherlands
- **Company kind:** PRIVATELY HELD

## Description

True Price is a movement that aims to enable a sustainable global economy by incorporating environmental and social costs into product prices. They bring together consumers, businesses, and institutions who are committed to this mission. A True Price is the market price of a product plus its social and environmental costs. True Pricing is being implemented by a growing number of farmers, producers, shops, wholesalers, cafes, restaurants, and supermarkets. In fact, they have recently opened the world's first True Price Store and supermarket, where consumers can see and pay the true price of products. True Price also works towards creating an open-source Global True Price Standard through the True Price Foundation. They collaborate with companies such as Albert Heijn, Bocca Coffee, Vermaat canteens, ISS & IenW to showcase and charge the True Price of their products. Consumers can make more sustainable choices by considering the true price, and organizations can contribute to sustainability by calculating and improving the true price of their products. Stay updated with True Price's latest advancements and sustainability insights by subscribing to their newsletter.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [twitter](https://twitter.com/true_price)
- [instagram](https://instagram.com/trueprice_org)
- [linkedin](https://linkedin.com/company/true-price)
- [facebook](https://facebook.com/TruePrice.org)

## Logos & icons

- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRWolBXJI/w/1360/h/1360/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1776689066819)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRWolBXJI/w/1015/h/237/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1767728251225)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Matisse | #17719c | accent |
| Daintree | #002338 | dark |
| White | #ffffff | light |

## Fonts

- Outfit — asset _(google)_
- Hind — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRWolBXJI/w/1024/h/512/idUofhxRoA.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776689067127)

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_Source: <https://brandfetch.com/trueprice.org>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._