# True Religion

- **Website:** <https://truereligionbrandjeans.com>
- **Primary alias:** `truereligionbrandjeans.com`
- **Employees:** 1,001+
- **Location:** Rancho Dominguez, California, United States

## Description

True Religion Brand Jeans is an American company that specializes in premium denim jeans and other apparel. The company was founded in 2002 by Jeffrey Lubell and is headquartered in Manhattan Beach, California. True Religion is known for its distinctive styles and attention to quality craftsmanship. The brand offers a wide range of products for both men and women, including jeans, shirts, jackets, dresses, and accessories. The company's main focus is on denim, with its jeans known for their unique stitching, attention to detail, and high-quality materials. True Religion also offers a variety of fits and washes to suit different styles and preferences. On a global scale, True Religion has established a strong presence. The company operates worldwide through its e-commerce platform as well as a network of retail stores. It has flagship stores in major cities such as New York, Los Angeles, Tokyo, and London. Additionally, True Religion products can be found in select department stores and specialty boutiques around the world. True Religion has not been involved in any major mergers, acquisitions, or joint ventures. However, the company has collaborated with various high-profile partners to create limited-edition collections, including collaborations with football player Victor Cruz and model Joan Smalls. In terms of market position, True Religion has been a strong player in the premium denim market, particularly in the United States. The brand has faced competition from other luxury denim brands such as Levi's, Diesel, and AG Jeans. However, True Religion has managed to differentiate itself through its unique designs and iconic horseshoe logo. In recent years, the company has been focusing on expanding its international presence to capture a larger global market share. In terms of major events, True Religion filed for bankruptcy in 2017 due to declining sales and a shift in consumer preferences towards athleisure wear. However, the brand was acquired by TowerBrook Capital Partners, a private equity firm, and emerged from bankruptcy in 2018. As of the latest available information, True Religion continues to operate as a leading premium denim brand. The company is committed to regaining its market position, focusing on innovation, expanding its product offerings, and further expanding its international presence.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle
- 🛍 E-commerce and Shopping
- 💎 Luxury Goods and Brands _(under Luxury)_
- 💎 Luxury

## Links

- [facebook](https://facebook.com/truereligion)
- [instagram](https://instagram.com/truereligion)
- [pinterest](https://pinterest.com/@truereligion)
- [youtube](https://youtube.com/user/TrueReligionVideos)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idocBcE9sI/w/820/h/167/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1735088839850)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idocBcE9sI/w/600/h/600/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789719543351)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Black | #000000 | dark |
| Golden Tainoi | #ffcc66 | light |
| Tall Poppy | #b2292e | accent |

## Fonts

- trade-gothic-next-condensed — asset _(custom)_
- Lato — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idocBcE9sI/w/1500/h/500/idVr7RN0QS.jpeg?c=1bxid64Mup7aczewSAYMX&t=1727153830466)

---

_Source: <https://brandfetch.com/truereligionbrandjeans.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._