# Brightline Dealer Advisors

- **Website:** <https://trueriskadvisors.com>
- **Primary alias:** `trueriskadvisors.com`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** Dallas, Texas, United States
- **Company kind:** PRIVATELY HELD

## Description

Brightline Dealer Advisors is a dealership-focused advisory firm that helps automotive dealers improve profitability, protect their businesses, and support their teams. Its services span finance and insurance, reinsurance, performance and profitability, F&I training and development, property and casualty coverage, and employee benefits. The firm presents its approach as tailored to each dealership’s operations, risk tolerance, and growth plans rather than based on off-the-shelf programs.

Brightline works with dealers to strengthen F&I processes, improve vehicle service contract and product penetration, and build consistent performance through structured training and operational practices. Its property and casualty services are designed to address coverage gaps and overlaps, offer carrier flexibility, and provide claims advocacy. Employee benefits support includes managing costs, simplifying administration, and helping dealerships attract and retain employees. Brightline also emphasizes capital strategy, risk management, clear reporting, and measurable results, with the goal of helping clients make informed decisions and improve business outcomes. The company is based in Frisco, Texas, and offers an online academy as part of its training resources.

## Industries

- 💰 Insurance _(under Finance)_
- 💰 Finance

## Links

- [twitter](https://twitter.com/theme_fusion)
- [instagram](https://instagram.com/themefusion)
- [linkedin](https://linkedin.com/company/brightline-dealer-advisors-usa)
- [facebook](https://facebook.com/ThemeFusion-101565403356430)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idNvRZdYU8/w/820/h/197/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1791498854823)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNvRZdYU8/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791498854951)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Buttercup | #f4b221 | accent |
| Prussian Blue | #002b51 | dark |
| White | #ffffff | light |

## Fonts

- var(--tec-font-family-sans-serif) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idNvRZdYU8/w/1128/h/191/idAoj827Jr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1791498855077)

---

_Source: <https://brandfetch.com/trueriskadvisors.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._