# True.

- **Website:** <https://trueshop.co>
- **Primary alias:** `trueshop.co`
- **Founded:** 2017
- **Employees:** 11+
- **Location:** Medelln, Antioquia, Colombia
- **Company kind:** PRIVATELY HELD

## Description

True is a brand that embodies the freedom of expression and identity through its stylish clothing. They believe that true life exists on the streets and that nothing is more authentic than music. True embraces positivity, diversity, love, color, and free expression. They create genderless streetwear that allows individuals to express themselves through their personal style. Each collection tells a unique story, and their campaigns strive to capture the soul of each collection. True pays attention to every detail of their garments, offering basic pieces like hoodies, pullovers, cargo-style sweatshirts, jeans, bikers, and shorts, all designed with comfortable fits and relaxed silhouettes. Their accessories complete the look. They are proud of their Colombian talent and draw inspiration from their vibrant community. True is committed to sustainability by minimizing waste, producing only what will be consumed, and finding ways to repurpose leftover materials. As allies of O2 Reserve, they support the preservation of tropical rainforests in Colombia. They also give back to the culture by sharing knowledge and resources with like-minded communities. Explore True's collection and join their community of self-expression and freedom.

## Industries

- 🏝 Fashion and Apparel _(under Lifestyle)_
- 🏝 Lifestyle

## Links

- [youtube](https://youtube.com/channel/UCTB6HTwFHlCx_K_lQzeWgMA)
- [instagram](https://instagram.com/true_________________)
- [linkedin](https://linkedin.com/company/trueshop)
- [facebook](https://facebook.com/true992)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idjRr4y94S/w/100/h/40/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1778492376351)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idjRr4y94S/w/1000/h/1000/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1781741533689)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Anzac | #e7ae4e | accent |
| Nutmeg Wood Finish | #665200 | dark |
| White | #ffffff | light |

## Fonts

- Jost — asset _(google)_
- larken — asset _(custom)_

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_Source: <https://brandfetch.com/trueshop.co>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._