TruFin is a brand that specializes in providing software and niche lending solutions to businesses throughout the UK. Their umbrella of companies includes Oxygen, Satago, and Vertus, which collectively serve thousands of businesses in the country. Additionally, TruFin has a significant stake in Playstack, a mobile and console gaming company.

With offices in London and Birmingham, TruFin acts as a support system for their companies, allowing them to focus on delivering world-class products and services to their customers. TruFin's approach is centered around partnering with dominant players in niche markets to solve existing problems. By doing so, they create value for both their customers and partners, while also generating significant rewards for their shareholders.

TruFin distinguishes itself by looking at businesses with a long-term perspective, even in the face of short-term complications. They work closely with management teams to guide businesses from the pre-profitability stage to profitability and scale. This ensures that their businesses are highly desirable to potential acquirers, ultimately benefiting their shareholders.

With a commitment to innovation and customer success, TruFin is poised to make a meaningful impact in the business landscape