# TruFinancial

- **Website:** <https://trufinancial.ca>
- **Primary alias:** `trufinancial.ca`

## Description

TruFinancial Consultants is a financial planning company based in Toronto, Ontario, Canada. The firm helps small families and start-up companies work toward their financial goals through personalized advice and tailored solutions. Its services include investment strategies designed around each client’s goals and risk tolerance, estate planning to help protect assets and preserve a legacy, and budgeting support to help clients manage their finances and plan ahead.

TruFinancial emphasizes an individual approach, aiming to address each client’s specific financial needs while offering expert guidance. The company presents its work as focused on helping clients build financial stability, plan for the future, and make informed decisions. A client testimonial describes a long-standing relationship with advisor Mimi and praises her guidance during the 2009 recession, as well as the reassurance it provided. Prospective clients can contact TruFinancial to ask questions or schedule an appointment. The company also shares information through its website’s services, testimonials, and blog sections, and maintains a presence on social media platforms including Facebook, Instagram, LinkedIn, X, and WhatsApp.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [facebook](https://facebook.com/trufinancial)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idzhdJ1S9k/w/100/h/39/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792978301757)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idzhdJ1S9k/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792978301956)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Tundora | #4d4d4d | dark |
| Chalky | #edca9a | light |

## Fonts

- Merriweather — asset _(google)_
- sans-serif — asset _(custom)_

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_Source: <https://brandfetch.com/trufinancial.ca>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._