# Tru Grit Fitness

- **Website:** <https://trugrit-fitness.com>
- **Primary alias:** `trugrit-fitness.com`
- **Founded:** 2020
- **Employees:** 51+
- **Location:** Carlsbad, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Tru Grit Fitness is a brand that was founded in 2019 with a clear mission - to design and produce innovative fitness products for individuals who are determined to achieve their goals. Built on a foundation of community and passion, Tru Grit Fitness recognized the importance of supporting mental and physical health, especially during uncertain times. In 2020, the brand made its mark by launching its first line of fitness equipment in major retailers like Best Buy, Target, and Walmart. Driven by a dedication to fitness and a commitment to affordability, Tru Grit Fitness created a diverse range of professional-grade products suitable for all skill levels. Whether you're looking to outfit your local gym or create a personal workout space, their premium line of functional fitness equipment exceeds durability expectations, making it ideal for even the most challenging conditions. From strength and conditioning equipment to cardio machines, racks, and storage solutions, Tru Grit Fitness offers an array of innovative fitness gear. Additionally, they specialize in designing and building custom gyms for hotels, schools, and commercial spaces, using high-quality materials from their North American supply chain. With Tru Grit Fitness, you can confidently refuse to quit and embrace your fitness journey with resilient determination.

## Industries

- ⛑ Nutrition Diets and Fitness _(under Health)_
- ⛑ Health

## Links

- [linkedin](https://linkedin.com/company/trugritfitness)
- [youtube](https://youtube.com/channel/UCOeDKOQzVy2e_2rC6sNw9ag)
- [instagram](https://instagram.com/trugritfitness)
- [facebook](https://facebook.com/trugritfitnessllc)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idVMoOXNYY/w/600/h/59/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789093811590)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVMoOXNYY/w/960/h/960/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789093811818)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Honey Flower | #621979 | dark |
| White | #ffffff | light |
| Hawaiian Tan | #a75717 | accent |

## Fonts

- Maven Pro — asset _(google)_
- var(--body-font-family) — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idVMoOXNYY/w/1128/h/191/id8UUl4iO6.jpeg?c=1bxid64Mup7aczewSAYMX&t=1776090209154)

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_Source: <https://brandfetch.com/trugrit-fitness.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._