Truth Initiative is America's largest nonprofit public health organization dedicated to eliminating tobacco use and nicotine addiction. They are also actively involved in combating the opioid crisis and educating young people about the dangers of opioid misuse. Their campaign, The Truth About Opioids, provides valuable information about opioids, addiction risks, and the crucial role young individuals can play in solving this crisis in their communities.

Through extensive research and evaluation, Truth Initiative has identified the knowledge gap among young people regarding opioids and their associated risks. Their campaign focuses on increasing awareness of misuse risks, reducing stigma around addiction, and encouraging young individuals to seek and share information. The campaign has proved successful in achieving its goals.

It has led to a significant increase in awareness among young people about the risk of opioid dependence and a decrease in the inclination to share prescription opioids with friends. Moreover, there has been a notable decrease in stigma, with more young individuals acknowledging that anyone can become addicted to prescription opioids. By empowering young people with accurate information and promoting open conversations, Truth Initiative aims to address the opioid crisis comprehensively and prevent opioid misuse among the youth population