# Truv

- **Website:** <https://truv.com>
- **Primary alias:** `truv.com`
- **Founded:** 2020
- **Employees:** 51+
- **Location:** New York, New York, United States
- **Company kind:** PRIVATELY HELD

## Description

Truv is a brand that aims to empower consumers by putting data back in their hands. In the financial system, credit scores often create financial inequality and are not an accurate measure of someone's ability to repay a loan. To combat this, lenders collect income and employment data, but this industry has been controlled by organizations that purchase and resell consumer data without permission, resulting in exclusions and inaccuracies. Truv's platform solves this problem by providing financial organizations with access to every consumer-permissioned financial data source available. They offer a range of products and services to help streamline and simplify processes for financial organizations. These include income and employment verification, employment history verification, insurance verification, direct deposit switching, and paycheck-linked loans. Truv's solutions provide the data needed to make informed decisions, improve turnaround times, and reduce risk. Backed by $31.5 million in funding from top investors, Truv is on a mission to unlock the power of consumer-permissioned data. With a relentless focus on customers, transparency, ownership, continuous innovation, and meritocracy, Truv is dedicated to creating a fairer and more inclusive financial system.

## Industries

- 💰 Finance

## Links

- [facebook](https://facebook.com/TruvHQ)
- [linkedin](https://linkedin.com/company/truvhq)
- [github](https://github.com/truvhq)
- [twitter](https://twitter.com/TruvHQ)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idO9ny770o/w/1186/h/746/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789859363899)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idO9ny770o/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789859363987)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Royal Blue | #2c64e3 | accent |
| Bay of Many | #28448d | dark |
| Cornflower Blue | #6f92e8 | light |

## Fonts

- Gilroy — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idO9ny770o/w/1500/h/500/idd8i8Y4ht.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789859364151)

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_Source: <https://brandfetch.com/truv.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._