# Jonathan Lopez

- **Website:** <https://truvizeplanning.com>
- **Primary alias:** `truvizeplanning.com`

## Description

Truvize is a financial planning firm focused on entrepreneurs and business owners, offering advice shaped by the team’s own experience building and operating companies. Since 2009, the firm says it has helped business owners build and protect wealth. Its founders have launched startups, raised capital, managed business operations, and experienced company exits, giving them practical insight into the financial decisions owners face.

Truvize provides tax planning and wealth strategies designed to help clients identify potential tax savings and make informed decisions throughout the life of a business. Its planning addresses issues such as business entity selection, the tax implications of buying, selling, or inheriting a company, investments, and cash flow. The firm also helps clients consider retirement planning, risk management, and estate planning, coordinating with other professional advisors to keep plans aligned.

With an emphasis on making complex financial matters clear and efficient, Truvize aims to help entrepreneurs protect assets, build long-term wealth, and avoid missed planning opportunities.

## Industries

- 💰 Finance
- 💰 Financial Planning and Management _(under Finance)_

## Links

- [twitter](https://twitter.com/SMBplanner)
- [facebook](https://facebook.com/TruvizePlanning)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idHnmmWYWJ/w/180/h/180/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1790441138229)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHnmmWYWJ/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790441138345)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Dodger Blue | #319dff | accent |
| Smalt | #00309b | dark |
| Raw Sienna | #cf7455 | light |

## Fonts

- var(--font-family) — asset _(custom)_
- sans-serif — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idHnmmWYWJ/w/1500/h/500/idySVUeGwC.jpeg?c=1bxid64Mup7aczewSAYMX&t=1790441138547)

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_Source: <https://brandfetch.com/truvizeplanning.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._