# Tsar Nicoulai

- **Website:** <https://tsarnicoulai.com>
- **Primary alias:** `tsarnicoulai.com`
- **Founded:** 1984
- **Employees:** 51+
- **Location:** Concord, California, United States
- **Company kind:** PRIVATELY HELD

## Description

Founded in 1948, Tsar Nicoulai is an American caviar brand that farms sturgeon in California and sells its products directly to customers. The company describes its operation as the only ECOCERT-certified sturgeon farm in America; its farm has been audited against Whole Foods Market quality standards for farmed finfish and shrimp. Its approach emphasizes sustainable farming, sturgeon well-being, and fresh products shipped from the farm.

The range includes several caviar varieties, such as Imperial Osetra, Golden Osetra, Osetra, Reserve, Baerii, and Crown Jewel. Tsar Nicoulai says its caviar is made with just salt and roe, without preservatives or harmful ingredients. Customers can also shop for gift sets, tasting collections, and caviar accompaniments, including blini, crème fraîche, latkes, and mother-of-pearl spoons. The brand’s smokehouse offerings include cold-smoked salmon, smoked sturgeon pâté, and sturgeon jerky, alongside lifestyle items and gift cards.

Tsar Nicoulai also offers experiences through its Caviar Cafe, Caviar Cart, farm tours, and Napa tastings, as well as wholesale purchasing and caviar recipes.

## Industries

- 🍔 Food and Drink

## Links

- [facebook](https://facebook.com/tsarnicoulai)
- [instagram](https://instagram.com/therealtsarnicoulai)
- [linkedin](https://linkedin.com/company/tsar-nicoulai-inc)
- [youtube](https://youtube.com/channel/UC6fqth9S0s77nnbRFVvVDJg)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idh8j26EXd/w/442/h/442/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1793736279768)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idh8j26EXd/w/327/h/174/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1793736279635)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #8c5233 | dark |
| White | #ffffff | light |
| Di Serria | #d89f59 | accent |

## Fonts

- var(--font-heading-family) — asset _(custom)_
- var(--font-body-family) — asset _(custom)_

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_Source: <https://brandfetch.com/tsarnicoulai.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._