# PT Tri Swardana Utama

- **Website:** <https://tsu.co.id>
- **Primary alias:** `tsu.co.id`
- **Employees:** 11+
- **Location:** Jakarta Selatan, Indonesia
- **Company kind:** PRIVATELY HELD

## Description

PT Tri Swardana Utama (TSU) is an Indonesian authorized dealer for SEM products, trusted by Caterpillar (Qingzhou) Ltd to represent the brand in the country. The company serves customers across construction, mining, plantations, and infrastructure, offering heavy equipment designed for a range of operational needs. Its product lineup includes wheel loaders, track-type tractors and bulldozers, motor graders, soil compactors, and work tools. TSU has also introduced the SEM 3110F wide-body truck to the Indonesian market.

Alongside its equipment offering, TSU engages customers through activities such as SEM Insight Day, which introduces SEM products and their capabilities, and maintains a workshop in Jakarta. The company operates from its head office in South Jakarta and a branch location in the Pulogadung Industrial Estate, East Jakarta. Its news and company updates highlight customer engagement, industry visits, product launches, and recognition from SEM dealer conferences. TSU has received regional dealer awards, including Best Selling Dealer in Asia Pacific in 2023, reflecting its record as an SEM dealer.

## Industries

- 📊 Business Services _(under Business and Consumer Services)_
- 📊 Business and Consumer Services

## Links

- [facebook](https://facebook.com/semindonesia)
- [instagram](https://instagram.com/sem_indonesia)
- [linkedin](https://linkedin.com/company/pt-tri-swardana-utama)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/id85YE8QHV/w/153/h/150/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1792384411019)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id85YE8QHV/w/640/h/640/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792384411174)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Venice Blue | #095195 | accent |
| Metallic Bronze | #50311c | dark |
| Cherokee | #fbd594 | light |

## Fonts

- Lato — asset _(google)_
- Source Sans Pro — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/id85YE8QHV/w/400/h/102/idsJkGAxDV.jpeg?c=1bxid64Mup7aczewSAYMX&t=1792384411279)

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_Source: <https://brandfetch.com/tsu.co.id>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._