# TULU

- **Website:** <https://tulu.io>
- **Primary alias:** `tulu.io`
- **Employees:** 11+
- **Location:** New York, New York, United States

## Description

TULU is a groundbreaking brand that is reshaping the way urban dwellers use and consume household products. Their innovative approach involves enabling buildings to make these products available on demand, creating a new way of living for thousands worldwide. With offices in New York City, London, and Tel Aviv, TULU's reach is constantly expanding. The brand was born in 2018 at MIT's DesignX incubator, where architect Yishai Lehavi and environmental entrepreneur Yael Shemer formed a partnership based on their shared passion for rethinking the way we live. Their perspectives on the built environment and alternative consumption habits led to a global operation dedicated to a more responsible mode of consumption and reducing the cost of living in the city. TULU is made up of a diverse yet unified group of professionals, including engineers, designers, architects, marketers, and data scientists, all committed to building something special. If you want to be part of this revolutionary brand, join their team and contribute to their mission. Contact TULU to learn more about their exciting expansion plans as they continue to make a positive impact on urban living.

## Industries

- 📊 Business and Consumer Services
- 🖥 Computers Electronics and Technology
- 🖥 Smart Homes and Home Automation _(under Computers Electronics and Technology)_

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idtPlItjXp/w/32/h/32/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1788446035228)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Potters Clay | #874935 | dark |
| White | #ffffff | light |
| Electric Violet | #9747ff | accent |

## Fonts

- var(--font-family) — asset _(custom)_
- -apple-system — asset _(system)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idtPlItjXp/w/1128/h/191/idU924yBAK.jpeg?c=1bxid64Mup7aczewSAYMX&t=1778425060592)

---

_Source: <https://brandfetch.com/tulu.io>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._