# TupuToa

- **Website:** <https://tuputoa.org.nz>
- **Primary alias:** `tuputoa.org.nz`
- **Founded:** 2016
- **Employees:** 11+
- **Location:** New Zealand
- **Company kind:** NON PROFIT

## Description

TupuToa | Auckland is a brand committed to addressing the underrepresentation of Māori and Pacific peoples in corporate leadership positions. Despite comprising a significant portion of New Zealand's population, these communities are often invisible in corporate New Zealand, particularly in leadership roles. TupuToa aims to bridge this gap by reducing entry and advancement barriers biased against Māori and Pacific communities. Their programmes focus on developing and empowering individuals from these communities, while also building the cultural capability of their partnering organizations. By doing so, they seek to ensure that corporate Aotearoa - New Zealand's corporate sector - is truly representative of its diverse population. TupuToa envisions a future where individuals and businesses thrive and grow, with strong connections to their ancestors and heritage. The brand's name itself carries the meaning of flourishing and courage, highlighting their commitment to empowering individuals and driving positive change. With a range of programmes such as the Cyber-security Programme, Internship Programme & Grad roles, Kia Tupu, Kia Toa, Salesforce Bootcamp, and Tū Kahikatea, TupuToa is actively working towards creating opportunities and disrupting intergenerational disadvantage.

## Industries

- 🎗 Philanthropy _(under Community and Society)_
- 🎗 Community and Society

## Links

- [facebook](https://facebook.com/TupuToa)
- [linkedin](https://linkedin.com/company/tuputoa)
- [instagram](https://instagram.com/tuputoa)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkoyyeSEG/w/337/h/140/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789633347535)
- icon _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idkoyyeSEG/w/2040/h/2040/theme/dark/icon.png?c=1bxid64Mup7aczewSAYMX&t=1789633347966)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Blue Dianne | #243f4f | accent |
| Sherpa Blue | #004a59 | dark |
| White | #ffffff | light |

## Fonts

- Helvetica — asset _(custom)_
- nectarbrands — asset _(custom)_
- Open Sans — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idkoyyeSEG/w/2048/h/1536/idbu_lmPZP.jpeg?c=1bxid64Mup7aczewSAYMX&t=1780705356255)

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_Source: <https://brandfetch.com/tuputoa.org.nz>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._