# つや姫

- **Website:** <https://tuyahime.jp>
- **Primary alias:** `tuyahime.jp`

## Description

つや姫 is a popular brand that focuses on rice products, specifically the premium rice varieties つや姫 and 雪若丸 from Yamagata Prefecture in Japan. As the official portal site for these rice brands, つや姫 offers a range of information and services to promote the quality and uniqueness of their rice. The name つや姫 refers to the roots of these delicious rice varieties, which are nurtured by the abundant water system from the primeval beech forests and the vibrant four seasons of Yamagata. The standout features of these rice varieties include their large grains, gleaming white appearance, delightful flavor, fragrant aroma, and sticky texture that make every bite a true indulgence. With utmost dedication and expertise, the skilled farmers in Yamagata cultivate this special rice, ensuring its safety and unparalleled taste. つや姫 is committed to delivering this exceptional rice to rice lovers across Japan and satisfying their love for white rice above anything else. Moreover, the brand showcases the development process and distinctive characteristics of つや姫 on their website. They also make a promise to customers about the quality and deliciousness of their rice, celebrating the 10-year anniversary of つや姫 and sharing the journey they have embarked on with their loyal fans. In addition, つや姫 provides information about the logo and packaging design, including the design concept and procedures. They also feature TV commercials that introduce the deliciousness of つや姫 to people nationwide. Furthermore, every 28th of the month is celebrated as つや姫の日 (Tsuya Hime Day), encouraging everyone to enjoy the wonderful taste of つや姫 rice together. Visit つや姫's website to delve into the world of premium rice and explore the rich culture of Yamagata Prefecture.

## Industries

- 🍔 Food and Drink
- 🍔 Groceries _(under Food and Drink)_

## Links

- [facebook](https://facebook.com/tsuyahime)
- [instagram](https://instagram.com/tsuyahime_yukiwakamaru)

## Logos & icons

- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idRRJiZjlk/w/252/h/80/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1772837182566)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idRRJiZjlk/w/519/h/519/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1772837182662)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Sushi | #72ae2d | accent |
| Monza | #d60614 | dark |
| Regent St Blue | #adcde6 | light |

## Fonts

- 游明朝体 — asset _(custom)_
- 游明朝体 — asset _(custom)_

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_Source: <https://brandfetch.com/tuyahime.jp>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._