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Evaluate converged TV reach and performance with cross-platform measurement you can trust.
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Innovid is a trusted brand that specializes in providing advertising measurement and solutions for the converged TV marketplace. They offer a comprehensive range of products and services to help advertisers evaluate linear, CTV, and digital advertising across platforms, partners, and devices. Their flagship product, InnovidXP, delivers a unified view of the converged TV universe through a tag-free measurement solution.
With over one billion video impressions processed daily and delivered to more than 95 million households, InnovidXP empowers advertisers to measure reach and outcomes at scale. Additionally, InnovidXP provides measurable KPIs that prove ROI and directly tie TV to business outcomes. The platform also offers superior data for cross-platform TV measurement, leveraging datasets that connect the dots across linear and CTV advertising, audiences, and outcomes.
Innovid is committed to privacy and works with a completely independent approach to ensure accurate and honest campaign results. With their forward-thinking approach to identity resolution, advertisers can reach the right people with the right message across linear and CTV platforms while ensuring data transparency and ownership. Trustworthy, reliable, and compliant, Innovid is dedicated to making advertising easier for businesses
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