U's asset
U

@u-lace.com

uLace is the original creator of no tie shoelaces & pioneered elastic shoelaces for sneakers & tennis shoes.

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About

Description

U-Lace is a brand that offers innovative no-tie laces for sneakers, allowing you to effortlessly customize your shoes with cool colors and patterns. The story of U-Lace began when a global trend-spotter was inspired by a pair of sneakers in a shop window in Harajuku, Tokyo - one of the coolest places in the world. These sneakers were laced in 6 colors simultaneously, but the standard laces left no room for a foot to fit inside.


That's when U-Lace was created to make lacing sneakers in colorful and creative ways quick and easy. But U-Lace is more than just a fashion product. It has become a time-saver for travelers at airport security, a lifesaver for individuals in mental health facilities, a convenience for skateboarders, and a helpful tool for healthcare professionals.


U-Lace has even partnered with the inspiring skateboarder Sky Brown to uplift impoverished girls across the globe. By choosing U-Lace, you become the creative artist who transforms your sneakers into unique pieces of awesomeness. So, lace your sneakers once with U-Lace and never tie them again.


Join the U-Lace movement and embrace the freedom of expressing your style with ease. #LoveYourLaces #RealLacesNoTying

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Company Type

Privately Held

Company Size

2-10

Year Founded

2008

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