# Utara 5 F&B

- **Website:** <https://u5fb.com>
- **Primary alias:** `u5fb.com`
- **Founded:** 2014
- **Employees:** 501+
- **Location:** Kuala Lumpur, Kuala Lumpur, Malaysia
- **Company kind:** PRIVATELY HELD

## Description

Utara 5 F&B, also known as U5FB, is a rapidly growing Malaysian homegrown brand in the food and beverage industry. With a journey that began in the streets of Bangkok, U5FB has successfully created a chain of F&B outlets. They currently operate 49 Boat Noodle outlets and 20 Chill Chill kiosks nationwide, making them one of the fastest-growing F&B companies in Malaysia. U5FB prides itself on being a progressive brand that constantly evolves. Their flagship brand, The Original Boat Noodle, has expanded into Southeast Asia through a partnership with Toridoll Corporation in Japan. In addition to Boat Noodle, U5FB has introduced new and upcoming brands like Chill Chill, Cookies & Coffee, and BananaBro to the market. U5FB places a strong emphasis on its culture and core values, which drive the company forward. They prioritize family, education, and growth, creating a safe space where employees can express themselves and strive for their highest potential. With their diverse range of brands and commitment to excellence, Utara 5 F&B is dedicated to providing the best experiences for their customers and becoming a leading player in the global F&B industry.

## Industries

- 🍔 Food and Drink

## Links

- [youtube](https://youtube.com/channel/UC85AGFIiFQgqletnl4DpQxQ)
- [twitter](https://twitter.com/utara5fb)
- [pinterest](https://pinterest.com/@lazadaid)
- [instagram](https://instagram.com/utara5fb)
- [linkedin](https://linkedin.com/company/utara5foodandbeverage)
- [facebook](https://facebook.com/pg)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIOtH6G7u/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773563104813)
- logo _(primary)_ — PNG — [download](https://cdn.brandfetch.io/idIOtH6G7u/w/436/h/90/theme/dark/logo.png?c=1bxid64Mup7aczewSAYMX&t=1773563104717)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Roof Terracotta | #ae1e23 | accent |
| Cod Gray | #111111 | dark |
| Conifer | #b4eb48 | light |

## Fonts

- Hind — asset _(google)_
- Roboto — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idIOtH6G7u/w/1500/h/500/idBhx6gi0u.jpeg?c=1bxid64Mup7aczewSAYMX&t=1773563105013)

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_Source: <https://brandfetch.com/u5fb.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._