JUIDA is a prestigious brand that focuses on promoting the advancement of the Advanced Mobility Systems (AMS) industry, which includes unmanned aerial vehicles in Japan. Since its establishment in July 2014, JUIDA has been dedicated to the growth and market creation of the drone industry. They define AMS as the future of transportation systems, which now encompasses flying cars and other innovations.

JUIDA plays a vital role in disseminating up-to-date information through newsletters and seminars, highlighting the latest trends and challenges in the unmanned aerial vehicle sector. Moreover, they emphasize safety by developing guidelines and granting certifications for pilot proficiency and safe operation practices. JUIDA is known for organizing the influential Japan Drone Expo, contributing significantly to the industry's development.

With a rapidly increasing membership base, including various companies, research institutions, universities, and government bodies, JUIDA is actively involved in both domestic and international collaborations. As they expand their scope to include AMS, JUIDA aims to foster international standardization and engage in regional revitalization efforts