Udaipur Urja Initiatives is a brand that is dedicated to connecting rural communities to ethical markets. Established in 2014 and promoted by Seva Mandir, a renowned development organization in Udaipur, Rajasthan, Udaipur Urja Initiatives has successfully created ethical markets for clean technology-based products and agro-produce. Their focus is on empowering the poor and marginalized communities in Udaipur district by providing credit, technical support, and training to over 150 women from tribal communities.

These women serve as nodal points of ethical markets in their villages, creating avenues of income. The communities Udaipur Urja serves are primarily engaged in farming, cattle rearing, and labor, with a significant portion living below the poverty line. The brand also addresses socio-economic and knowledge barriers, ensuring access to advantageous technologies for cooking, lighting, clean drinking water, and farming.

By bridging the gap between farmers and fair market mechanisms, Udaipur Urja Initiatives helps small and marginal farmers secure fair prices for their produce, ultimately leading to a rise in farmers' income. With a strong commitment to reducing CO2 emissions and promoting sustainable practices, Udaipur Urja Initiatives is making a positive impact on the environment and the lives of rural communities. Visit their website to learn more and become a part of their mission