UGLY NEW CUTE is a brand that was born in the winter of 2020, fueled by a desire to create and embrace oneself completely. The brand believes in the beauty of imperfections and sees every little thing as perfect in its present state, constantly moving towards perfection. They encourage individuals to dare to show themselves and be the spotlight, celebrating their uniqueness.

Founder and CEO Varusa Misidjan, born in Moengo, Surinam, and raised in the Netherlands, has always had a creative drive and a passion for expressing herself. Her exploration of different artistic outlets led her to create UGLY NEW CUTE, a line of beaded crystals and gemstones that energetically heal, embody, and protect the body. Her creations can be described as Jewel-Lingerie.

UGLY NEW CUTE offers a diverse catalog of accessories, including their SS02 Mini collection and launch collection, as well as a Zodiac selection. The brand also provides a range of legal policies and customer support through its website. Embrace your imperfections and explore the unique creations of UGLY NEW CUTE