# The Trade Desk - **Website:** - **Primary alias:** `uidapi.com` ## Description The Trade Desk is the world's largest independent demand-side platform, dedicated to transforming the digital advertising landscape. By championing open standards, the brand fosters collaboration among advertisers, publishers, and consumers, aiming to create a better internet ecosystem. Its flagship offering, Unified ID 2.0, is designed to address the needs of modern marketers while prioritizing user privacy. Unified ID 2.0 provides a robust framework for identity management across the open internet, allowing for efficient targeting and measurement that enhances advertising relevance and drives revenue for publishers. This innovative solution converts traditional user data into hashed identifiers, ensuring privacy while maintaining the effectiveness of ad strategies. The platform seamlessly integrates with various partners, offering features that support cross-channel identity strategies, particularly in Connected TV and mobile app environments. Commitment to transparency is evident in Unified ID 2.0's opt-out function, which empowers consumers with greater control over their digital experiences. With a vision for a privacy-conscious future, The Trade Desk is at the forefront of reshaping digital marketing and advertising practices. ## Industries - 🖥 Computers Electronics and Technology - 🖥 Advertising Networks _(under Computers Electronics and Technology)_ - 📊 Business and Consumer Services ## Colors | Name | Hex | Theme | | --- | --- | --- | | Royal Blue | #1a73e8 | accent | | White | #ffffff | light | | Shark | #202124 | dark | ## Fonts - Roboto-Regular — asset _(custom)_ ## Imagery - banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idQKMAPQ0M/w/1500/h/500/id8K3labsr.jpeg?c=1bxid64Mup7aczewSAYMX&t=1764076169906) --- _Source: _ _See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._