# Ukie

- **Website:** <https://ukie.org.uk>
- **Primary alias:** `ukie.org.uk`

## Description

Ukie is a leading organization in the UK video game industry, dedicated to supporting families and promoting responsible gaming practices. For over a decade, Ukie has empowered nearly 3 million parents through its "Ask About Games" initiative, which provides a wealth of free resources and expert advice to help families navigate the gaming landscape safely. The campaign features tools like the Power Up Pact, allowing families to set boundaries regarding screen time and online interactions.

Ukie also champions responsible play through initiatives like the Family Game Database, offering recommendations for over 500 games, complete with age ratings and gameplay details. By collaborating with industry leaders, Ukie promotes inclusivity and diversity within the gaming community via campaigns such as #RaiseTheGame. Engaging with relevant projects like Digital Schoolhouse and hosting events, Ukie continues to foster a safe and enjoyable gaming environment for players of all ages. Through their comprehensive educational resources and advocacy, Ukie stands at the forefront of promoting responsible gaming in the UK.

## Industries

- 🎮 Games

## Links

- [linkedin](https://linkedin.com/company/uk-ie)
- [twitter](https://twitter.com/uk_ie)
- [youtube](https://youtube.com/channel/UCzkx8ntqQmEIRKSjwIcFNsw)

## Logos & icons

- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idR42QIq5x/w/820/h/422/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789055387522)
- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idR42QIq5x/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789055387607)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Persimmon | #ff5860 | accent |
| Port Gore | #22214d | dark |
| White | #ffffff | light |

## Fonts

- DM Serif Display — asset _(google)_
- K2D — asset _(google)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idR42QIq5x/w/200/h/133/idL99ZbvON.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789055387665)

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_Source: <https://brandfetch.com/ukie.org.uk>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._