# Ultimate Direction

- **Website:** <https://ultimatedirection.com>
- **Primary alias:** `ultimatedirection.com`
- **Founded:** 1983
- **Employees:** 2+
- **Location:** Boulder, Colorado, United States
- **Company kind:** PRIVATELY HELD

## Description

Ultimate Direction is a brand deeply rooted in the outdoor industry, with a rich heritage that shapes who they are today. They are known for inventing the original hydration pack back in 1985, revolutionizing the way athletes carry fuel and hydration on the trails. Their commitment to innovation led them to collaborate with top athletes to create the Signature Series® in 2012. These athlete-designed vests are lighter, fit closer, eliminate bounce, and offer front storage for essential gear. In 2019, Ultimate Direction once again pushed boundaries by introducing Hydro Carry apparel, integrating hydration storage into their design for a more comfortable running experience. They have also expanded their product line to include a comprehensive range of high-quality, technical running apparel for both men and women in 2021. Ultimate Direction's products are designed to enhance performance and enjoyment for adventurers of all levels. They constantly innovate, collaborate, and test their products with athletes worldwide. With a strong sense of responsibility, they uphold ethical and moral standards in all aspects of their business. Ultimate Direction is a brand that continues to redefine the industry, bringing expertise and cutting-edge designs to self-propelled adventurers everywhere.

## Industries

- 🏈 Sports

## Links

- [twitter](https://twitter.com/UDhydrates)
- [facebook](https://facebook.com/UltimateDirection)
- [linkedin](https://linkedin.com/company/ultimate-direction)
- [instagram](https://instagram.com/ultimatedirectionusa)
- [youtube](https://youtube.com/user/ultimatedirection)

## Logos & icons

- icon _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAaMAPkol/w/400/h/400/theme/dark/icon.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789157472813)
- logo _(primary)_ — PNG, SVG — [download](https://cdn.brandfetch.io/idAaMAPkol/w/820/h/453/theme/light/logo.png?c=1bxid64Mup7aczewSAYMX&t=1789157472562)

## Colors

| Name | Hex | Theme |
| --- | --- | --- |
| Lochmara | #0084d5 | accent |
| Pickled Bluewood | #2c3e50 | dark |
| Seagull | #7abfe9 | light |

## Fonts

- helvetica — asset _(custom)_
- paralucent-text — asset _(custom)_
- paralucent — asset _(custom)_

## Imagery

- banner _(primary)_ — JPEG — [download](https://cdn.brandfetch.io/idAaMAPkol/w/1500/h/500/idtBR4wY88.jpeg?c=1bxid64Mup7aczewSAYMX&t=1789157473040)

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_Source: <https://brandfetch.com/ultimatedirection.com>_
_See [/llms.txt](/llms.txt) for a full list of agent-readable pages, and [/auth.md](/auth.md) for how agents authenticate._